The Influence Of Kids Food Packaging Colours

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The Influence Of Kids Food Packaging Colours

Ever wondered how your children always seem to hunt down the least healthy snacks in the supermarket? While you might think they are gifted with a sixth sense, it could, in fact, be the packaging those snacks are in.


Research on the impact food packaging colour found that 8 out of 10  shoppers make snap, subconscious judgments about products based on colour within the first minute of seeing the product. But why make a choice simply because it has more red on the label?

influence of kids food packaging

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