Ever wondered how your children always seem to hunt down the least healthy snacks in the supermarket? While you might think they are gifted with a sixth sense, it could, in fact, be the packaging those snacks are in.
Research on the impact food packaging colour found that 8 out of 10 shoppers make snap, subconscious judgments about products based on colour within the first minute of seeing the product. But why make a choice simply because it has more red on the label?
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